Harlem Eubank kicked off 2025 in style, defeating Tyrone McKenna in a thrilling night of live boxing on Channel 5. With a packed fight card, the event reached 2.34 million viewers across C5 and 5Action, averaging 502k.

This was the highest viewing figures for C5 boxing since 2023 and marks three years of a successful partnership between Ladbrokes, the7stars, Channel 5, and Wasserman - bringing free-to-air, world-class boxing to millions across the UK. The continued collaboration reinforces our commitment to making top-tier boxing more accessible, delivering high-impact sports entertainment that consistently draws strong audiences.

The journey continues—catch every fight live on Channel 5!

The Football’s On has a brand new look hosted by TNT’s very own Becky Ives.  Each episode dives deep into a different club’s latest matches, strategies and the players making their mark. 

Expect to hear insider views from football legends like Les Ferdinand in the 10 part series filmed in front of a live audience of football fans. 

This is a fantastic new sporting partnership with Betfred and TNT and produced by Polymath Media.

The commemorative event was hosted by Davina McCall from The Royal Albert Hall and shown live on ITV. The night brought together the moving stories of heroes from D-Day and was nominated for Best Daytime Programme. This special commemorative event was the perfect partnership for Ancestry.com.

Our favourite foodie combed two of his favourite things - football and food in his new series on Food Network. Richman toured famous UK football clubs to explore the food culture and meet the people feeding the fans on match days. This lighthearted look at what the country likes to eat made it the perfect fit for Just Eat.

This powerful documentary marked a year since Karen Carney’s hard hitting report examining the challenges facing women’s football.
The partnership with Xero continued their support of women’s football after they sponsored Leaders of the Pack which aired around the Women’s World Cup in 2023. Now streaming on ITVX

Ladbrokes headline sponsorships of the 2024 UK Open and World Players Championship finals built on a successful history of collaboration with the PDC. Ladbrokes recognised these events as a powerful platform to connect with their core audience of passionate fans and gave the brand unparalleled visibility in front of sold out crowds of over 5k each weekend and a total event reach of 3.5m.

The Champion of Champions darts tournament was live on ITV3&4. A fantastic partnership with Grosvenor Casinos, Matchroom and IMA.

We are proud to be the Headline Sponsors of the 2024 Media Week Awards. This year has a brand new category Best Advertiser-Funded Programme or Entertainment which is part of their Innovation and Creative Excellence category. We can’t wait to see the great collaborations between agencies, brands and networks in this area.

We are very happy to announce the appointment of Simon as Director, a role that signals the next stage of development in the company.

Last September, we announced that we had turned the company into an EOT (Employee Ownership Trust), broadening the scope for everyone at Infinitum to contribute to the success of our business. In appointing Simon we are bringing in someone with a wealth of experience and a desire to shape the future of our ever-changing media environment.

Sophie Grigson: Slice Of Italy won Best Programme in Fortnum & Mason’s 2024 Food Awards. The second series was recognised in their Broadcast and Photography category and was a co-financed project produced with our partners for Food Network.

The Mr Vegas World Seniors Snooker Championship was aired live on C5 and 5Action reaching 3m viewers across the week.